Academic Credentials & Affiliations

Amonrat Thoumrungroje is a vice chair of the Business Division at Mahidol University International College, Thailand. She earned her PhD in Business Administration from Washington State University, U.S.A. in 2004. She has taught in the US, Myanmar, and Thailand. Her research interests revolve around international marketing strategy, cross-cultural marketing, entrepreneurship, emerging markets, strategic management, and experiential learning. Her work has been published in Multinational Business Review, International Marketing Review, Journal of Strategic Marketing, Journal of International Consumer Marketing, Asia Pacific Journal of Marketing and Logistics, Journal of Global Marketing, Journal of Strategy and Management, Journal of Asia Business Studies, Asia Case Research Journal, and Emerald Emerging Markets Case Studies, and International Small Business Journal. She is a member of the Academy of International Business (AIB) and has won CEEMAN’s Case Writing Competition.